A grain of salt necessary


Education via bike if necessary
The importance of education in the struggle to end the worldwide oppression of womankind cannot be stressed enough. Not until females can be allowed a fair education is there any hope for improving our situation. Millions of young girls are mistreated, neglected, sold to sex trade, and abused every year and for some of them the only way out of the vicious cycle is through the possibility of an education. The issue that sticks out most is the human trafficking problem across the world. Not only are young girls in brothels across Asia being sold for less than 20 American dollars but girls are being lured into sex trade operations across the United States.
The objectification of women’s bodies is greatly to blame for these atrocities, and with our “sex sells” attitude it seems impossible to rid ourselves of the concept of a human body as object. Jean Kilbourne excellently addresses the problem in her enlightening documentaries (“Can’t Buy My Love” and “Killing Us Softly”) and explores the reasons for and consequences of using female bodies to sell products but only those in feminist culture or academia will be exposed to her theories. As the grassroots for feminism and in the soul of this consumerism boom, (and because as a woman, if you’re not a feminist you are a masochist) we should be putting this problem in the face of the capitalists responsible. Do not buy into the advertising depicting women as beer bottles. There is a line between respect and appreciation for women and the human body, then there is the way those sneaky bastards USE the form to increase sales and creep into our psyche. This is part of the reason girls are vulnerable to abuse and maltreatment. We are not objects! Don’t portray us as so!
It is actually very insulting especially because of the blatancy these spineless tactics. Just watch a few commercials, especially those geared toward men and you’ll see what I mean. Being aware of it is the first step. Be critical!
To illustrate my point:
I googled only the words “Advertisement + Beer” and that was the second image to come up. Horrendous and insulting; to sell beer nonetheless!

Comments

Jo-Anne said…
Advertising for alcohol has for the most part always been offensive to women.Even the super bowl ads are sexist, so there are volunteers through the NOW Foundation that monitor the ads every year. Here is the link to there findings.
http://www.nowfoundation.org/issues/communications/tv/ads/superbowl-2008-report.html

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