Wednesday, November 28, 2012
Dove, Still Marketing.
There are inspirational blogs, videos, sites, songs and books; some independent, others affiliated with products. The Dove campaign challenges traditional beauty ideals with diversity in size, shape, skin tone but we have to remember they are still a company and they are still out to sell us a product. We still need to measure up someone else standard of beauty and theirs are products to get or keep us there. Look at the women in the Dove campaign, now look again. The women in the campaign are all attractive by mainstream standards with no physical attributes that might detract from beauty, no expansion of sex and gender ideas. While they have taken a step in the right direction, we need to keep in mind that we are still seeing a media campaign.