Goldie Blox is Debbie Sterling's answer to lack of engineering toys developed for girls, instead of recolored pink and purple. In the article on Upworthy.com includes a link to her (fully funded!) Kickstarter video, where Sterling shares her development into as an engineer and desire to see more women in engineering. Goldie Blox takes a construstruction set and couples it with a book where you can help Goldie, the girl inventor, solve problems through engineering a solution along side of her.
From the Goldie Blox website:
Engineers are solving some of the biggest challenges our society faces. They are critical to the world economy, earn higher salaries and have greater job security. And they are 89% male. We believe engineers can’t responsibly build our world’s future without the female perspective. We are here to bring the female voice into engineering.