Subvertising

I could definitely relate to this week's readings because the internet and technology have long been something that I enjoy. I remember how excited I was to make my first website. However, my experience was a little different. I didn't make it so that I could have my own "room"; it wasn't sparkly or pink or anything. The sole purpose of my site was to keep my family updated and connected with each other. That, in a nutshell, is what I like most about the internet - you can connect with people, even those you've never met. That's something that I think is really useful in third wave feminism, especially because we're fighting for sisterhood on a global level.

What I found most interesting in the readings was being able to see how different cultures utilize technology.
For example, we have "Girls in Ghana Get Computerized" which is super awesome. However, we also have missbimbo.com (which is featured on about-face.org which was mentioned on the Global Media Journal. Here's something from missbimbo's website:

Miss Bimbo is an online virtual reality social networking game (or Sneg as we have aptly named it). It is a place where bimbos from around the world can join one another and be proud and happy of bimboland. In bimboland users can enjoy a safe fun environment in which to bring up and nurture their beloved bimbos. Users can interact, soicialise and educate one another on a wealth of female, fashion and bimbo related topics. Miss Bimbo is an educational tool, a social meeting place and a hot pot of bimboism. It is free to enjoy bimboland.


It almost sounds satirical, doesn't it? Too bad it's not. So just like almost everything else in the developed world, we abuse our privilege - which is why I LOVE jam girl culture. I find it so refreshing. I think my favorite example of it is when

Bruin and a friend found a print version of the advertisement, scanned it, subvertised (manipulated it) and, with help from friends and family, plastered posters onto temporary structures around San Francisco. In true Culture Jammer fashion, Bruin played on Moss' already thin body by exaggerating her skeletal features through enhancing shading and elongating the image to emphasize the model's already apparent vulnerability.


Even though other instances of jam girl are cool, I especially like this case because she used her computer skills to get her point across. Instead of using photoshop to alter her own photos (as so many girls do), she used her ability to SUBVERTISE. Brilliant.

I googled Jam Girl but I couldn't find anything on the subject, which disappointed me. I'd like to participate in the culture myself, but I need inspiration! Or at least examples.

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