Tuesday, October 2, 2012

Good advertising or insensitive?

As an advertising major, I can almost guarantee that a lot of research went into creating this ad which means that more men probably enjoy this drink due to some reasons such as calorie count. Advertisers work really hard, and are good at, directing who they advertise to but I believe this ad is borderline insulting. The tagline, "It's not for women," sends the wrong message of women being overly feminine and helps reinforce the female stereotype.

This is the link from YouTube.

What do you think?

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