By -
As Akvile pointed out in her post regarding a Dr. Pepper commercial, advertisers often promote sexist stereotypes. Consider commercials regarding "feminine hygiene products". The name alone is sanitized and far removed from the actual experiences, suggesting that menstruation is wrong and is taboo. Recently on Facebook one user takes aim at at one UK  maxipad company for glossing over the real details and encouraging the magical advertising version of periods. This exchange gets even better when the company releases a video in answer to it.

Check out AdWeek's article which includes links to both rant and response video here.

Comments

Post a Comment

Popular posts from this blog

Film Review

By -
Film Review: Mean Girls Written by Elizabeth Nesbitt This film was written by Tina Frey and Rosalind Wiseman in 2004. This movie deals with several girl issues family, friendships, body image and popularity. The movie begins with Cady played by Lindsay Lohan who had been home schooled in Africa. Her family moved to America in her senior year where she had to attend public high school. When Cady starts school she knows nothing about cliques. The first friends Cady encounters are known as the “Artsy freaks.” Cady then meets the “Plastics” a group of popular, gossiping, shopping, glamorous girls who see themselves as inferior to the other girls in school. Cady starts hanging out with the plastics, when she is really spying for her artsy freak friends. In Africa Cady had a good relationship with her parents and they enjoyed spending time together. Moving to America and attending public school Cady violates her parents trust by lying and having parties. Cady transforms into a plastic, fake
Read more

Maiden, Mother and Crone by Vianny Nunez

By -
Image
  Maiden   Soft, sweet , and silent.   She is youthful , desired by all.    She wears long, beautiful gowns. Awaiting the hand of someone who’s strong and tall.   “A lady only speaks when spoken to.”   Words that have worn her ears before she could lace her own shoes.    “ Don’t eat so much, a lady must always watch her figure.”      The maiden’s first trigger.    You see, she’s been trained and groomed to fit the needs of men.   Before she could even reach the age of ten.    Men are blessed with strength and glor y when they'r e born.    Women? We’re cursed with beauty and immediate scorn.   You want us to fit perfectly into your ideals.    But we’d rather swim with eels.    There is more to her than what you can see.   Have you even asked about her hobbies?   Yes, she can cook and clean,    but she can also create literary scenes .    She aims to soar beyond the trees.   We crave to do what we please,   Without begging for permission from a man on our knees.     
Read more

The G[r]ay Area Between Female Friendship & Sexuality

By -
Image
Heteronormativity is a strange, but powerful thing. When a little girl and little boy play together, adults will project these odd notions onto them, making jokes about a future romance between the children. However, when two girls play together, it isn’t likely the same remarks will be made about their relationship. In Susan Shaw and Janet Lee's chapter on Sex and Intimacy, they detail that sexual scripts “provide frameworks and guidelines for sexual feelings and behaviors in a particular community at a particular time” and marks a crucial note that “foundational in these scripts is the oppositional binary of heterosexuality and homosexuality that constructs normative sexuality and shapes sexual feelings and expression” (281). This social construction, of course, manages to ooze into our media, specifically in its representation of female friendship. As a bisexual woman with many gay friends, a frequent topic of conversation is the almost obligatory heterosexuality among female fr
Read more