Tuesday, October 16, 2012

As Akvile pointed out in her post regarding a Dr. Pepper commercial, advertisers often promote sexist stereotypes. Consider commercials regarding "feminine hygiene products". The name alone is sanitized and far removed from the actual experiences, suggesting that menstruation is wrong and is taboo. Recently on Facebook one user takes aim at at one UK  maxipad company for glossing over the real details and encouraging the magical advertising version of periods. This exchange gets even better when the company releases a video in answer to it.

Check out AdWeek's article which includes links to both rant and response video here.

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