Can These Panties Disrupt the $15 Billion Feminine Hygiene Market?

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Now this is an intriguing concept. As technology continues to develop, so do the products that serve our most basic needs (deodorant, birth control, feminine hygiene). I was initially posting this to share the actual product as technology and hoping it wasn't too expensive to try...just to see if it actually works and could be the simpler version of cloth diapering. But I see that this product is associated with an initiative to provide assistance (financial, training, products) to Ugandan women. Ideally, this makes the product even better. Unfortunately (or not), I'm always suspicious when I see products that seem to potentially capitalize on ________ (fill in the blank with a social justice issue). However, I haven't given them a fair shake yet so will follow up with more research and/or encourage reviews of their products! They also serve as an example of the possibilities for women-run industries, ethical and mutually beneficial cross-global collaborations, and practical ingenuity. Apparently, it's caught on because they are awaiting a shipment which is almost sold out...might have to wait awhile for this one. 


Can These Panties Disrupt the $15 Billion Feminine Hygiene Market? by Emma Johnson via Forbes

No Tampon? No Problem. Thinx Underwear Is Made For Your Period Days by Alice Lawton via Bust

Thinx Period Panties "We see a world where no woman is held back by her body. We will work proudly and tirelessly until every single girl has an equal opportunity for the brighter future she deserves. By reimagining feminine hygiene products to provide support, comfort, confidence, and peace of mind, we aim to eliminate shame, empowering women and girls around the world.

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