Sex Isn't Selling
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We as a society have heard, “sex sells” so much that we have taken it as an indisputable fact, and during this time of the peak of shopping, I think it is important that we unpack that phrase. Advertisements have been objectifying women based in this notion that their sexuality sells for decades. Ads from the 50s used the submissive woman stereotype in order to promote products because it portrayed “women as existing to service the man.” (1). Women’s role was exclusively domestic, so in these ads a woman was often seen cooking or cleaning in the household for the man. A woman’s role was to complete the household tasks and physically be present for the man, and this notion appealed to the men at the time. These are some examples of ads during the time that now come across to general society as extremely sexist, and yet we still have the same issue of women being misused in order to sell products. The 2000s found an innovative way to continue to use women’s bodies to sell products w...